From música mexicana to urban, the genre-spanning list includes a vast range of Latin stars who we believe will have a big year. Tito Double P, Yailin La Mas Viral & Kapo Sebastian Espino; Christopher Nunez; Alejandro Bethencourt Today (Jan. 23), Billboard unveils its carefully curated Latin Artists to Watch list, highlighting 22 acts who caught our attention in 2024, and who we believe will go on to have a breakout year. These aren’t predictions made lightly or blindly. Billboard Latin and Billboard Español editors combed through a wide range of emerging artists who we kept our eye on for the past 12 months – including those who cracked the Billboard charts in 2024. Such was the case for Tito Double P, who earned his first No. 1 on Top Latin Albums with his debut set (dethroning his megastar cousin Peso Pluma). There were also those who’ve been showered with critical acclaim, like Latin Grammy winner Ela Taubert, and artists who became household names in their countries but have yet to gain momentum internationally such as Argentinean rising act Valentino Merlo. And you can’t forget the newcomers who first built a fandom on social media before kicking off a music career – like reggaetón mexa pioneer Bellakath, who quickly went from viral sensation to bona fide hitmaker. Overall, our 2025 selection is diverse in genres, with artists representing música mexicana, pop, urban, and even rising subgenres including música popular colombiana, cuartetazo, and electrocorridos. The list is also globe-spanning with artists from Argentina, Mexico, Puerto Rico, the Dominican Republic, Chile, and beyond. Check out our 22 Latin artists to watch in 2025, listed in alphabetical order below. Bellakath Image Credit: Jaime Nogales/Medios y Media/Getty Images Over the past few years, reggaetón Mexa has gained momentum outside of Mexico thanks to subgenre leaders like Bellakath, whose perky “Gatita” went viral on TikTok in 2022. Her song — which became her first entry on the Hot Latin Songs chart, peaking at No. 30 in January 2023 — put a spotlight on the style, which fuses reggaetón with Mexican culture and slang. Since then, the Mexico City native, who first gained popularity as a social media personality, has only doubled down on her efforts to take reggaetón Mexa from the local to the global stage. After releasing her debut album Kittypone, home to her “Perreo Champagne” hit with Dani Flow – which entered the Billboard Global Excl. U.S. chart – Bellakath signed a distribution deal last year with Warner Music Group’s ADA, a nod to her ever-growing global fanbase. Fuerza Regida also recruited Bellakath for the bouncy trap/hip-hop “Fresita,” which became her second entry on Hot Latin Songs. Her recent collabs with artists from Colombia and the Dominican Republic only cement her commitment to becoming a bona fide crossover artist. Ca7riel Image Credit: Jakubaszek/Redferns Ca7riel, a flamboyant force in the Buenos Aires music scene, blends charm and chaos into his performances, making him a standout artist in the Argentinian trap movement and beyond. Since launching his solo career with two provocative EPs in 2018, Povre and Livre, a tongue-in-cheek take on “poor” but “free,” Ca7riel has not only built a loyal following, but also earned a Latin Grammy nod for his debut 2022 LP, El Disko. Venturing into a realm of funky grooves, hip-hop edginess, and luminous synth plays, his music is a carousel of thrilling unpredictability. Ca7riel’s musical journey has taken him back to his roots with Paco Amoroso in their latest 2024 collab album, Baño María, magnifying their collective energy into something wholly mesmerizing. His inventive narratives introduce audiences to a world where tradition meets an exhilarating future, positioning him as an audacious pioneer in the alt-Latin music landscape. Cris MJ Image Credit: Criss Mayo A three-time finalist at the 2024 Billboard Latin Music Awards, Chilean hitmaker Cris MJ, along with FloyyMenor, had the biggest Latin hit of 2024: “Gata Only.” The hypnotic reggaetón track not only made Cris MJ a household name but set him up for global stardom. Ushering in Chile’s booming reggaetón movement, taking inspiration from reggaetón acts (Daddy Yankee, Ñengo Flow) and American trap artists (Lil Baby, Travis Scott) alike, Cris MJ is a self-taught musician who, before “Gata Only,” also scored a major collaboration with Karol G and Ryan Castro in 2023, when they hopped on the remix of his “Una Noche en Medellín,” which he performed alongside Karol at Viña del Mar. The song also earned Cris his first Hot 100 entry, when it debuted at No. 68. Last year, Cris – who landed at No. 3 on Billboard’s Year-End Top Latin Artist – New chart – toured in Mexico and Europe, proving his success goes beyond viral hits. Dei V Image Credit: David Cabrera When a reggaetón icon like Wisin introduces you as one of the “leaders of the new generation” on “Veldá” — from Bad Bunny’s latest album, DeBÍ TiRAR MáS FOToS — you know it’s going to be a powerful year. The collab, which also includes 2024 Billboard Latin Artist to Watch Omar Courtz, earned Dei V his first entry on the Billboard Hot 100 at No. 43. The Puerto Rican rapper, singer, and songwriter (real name: David Gerardo Rivera Juarbe) has collaborated with notable artists llike Luar la L, Anuel AA, Karol G, Cris MJ, and Ozuna. This year, he obtained a Premio Lo Nuestro nod for urban – best trap/hip hop song with “SI SI SI SI” in collaboration with Justin Quiles, Sech, Lenny Tavárez, Dalex and Dímelo Flow, also featuring Eladio Carrión and Bryant Myers. Dei V has been making waves in the music industry with his unique deep vocals, original lyrics, and effortless style. He is securing his position as a trailblazer in the industry with his latest LP, ¿Quién es Dei V?, released in June of last year. The 16-track album features heavy hitters including Yovngchimi, Myke Towers, De La Ghetto, Ryan Castro, Chris MJ, Lunay and (again) Bryant Myers. Edgardo Nuñez Image Credit: 602 music Raised in Sinaloa but based in Phoenix, AZ, Edgardo Nuñez first appeared on Billboard’s charts in August 2022 with his collaboration