In honor of Power Players week, Billboard’s Hip-Hop team celebrates the legendary hip-hop labels that molded the superstars we love. 9/3/2025 Clockwise, from top left: LL Cool J, Tupac, Kendrick Lamar, Jay-Z Mara Ocejo (@maraocejo) As Hip-Hop shaped the sound of the streets and transformed the music industry, these legendary record labels brought the genre’s vision to life and helped it dominate the world. The iconic labels listed below have nurtured groundbreaking talent, released countless timeless classics, and played a crucial role in shaping hip-hop’s evolution as both an art form and a movement. Without Death Row Records, there would be no Snoop Dogg; without Bad Boy, no Notorious B.I.G.; without Young Money, no Drake. The list goes on, but the point is clear: without the right label to steer the ship, many of the rappers we know and love might never have gained the exposure needed to reach superstardom. Before joining Aftermath, Eminem was a struggling battle rapper living in a Detroit trailer park, and Kendrick Lamar might never have risen beyond his Compton roots. The Beastie Boys wouldn’t have been the first rap group to top the Billboard 200 without Def Jam, and Wu-Tang Clan might not have redefined New York hip-hop without Loud Records. Many of the culture’s most visionary labels are just as legendary as the artists they’ve supported — their rags-to-riches stories serving as prime examples of the American Dream. As the Billboard staff evaluated which labels truly reign supreme, several factors were considered: the label’s longevity, its chart success, cultural impact, influence, and, of course, the number of classic albums they’ve produced. While major labels did influence a lot of these rosters’ ascents, most of the credit ultimately lies with the indies underneath them — so majors won’t be included in this list. Without further ado, here are the 25 most impactful hip-hop record labels of all time. Rawkus Records Image Credit: Anthony Barboza/Getty Images Ironically founded by Rupert Murdoch’s son James Murdoch and his college buddies Brian Brater and Jarret Myer, Rawkus played an important role in the mid-to-late ‘90s, as the label gave some of the era’s best underground acts a home. Company Flow’s Funcrusher Plus, Black Star’s Mos Def & Talib Kweli Are Black Star, Mos Def’s Black on Both Sides, Pharoahe Monch’s Internal Affairs, and the classic compilation Soundbombing II were all released before the turn or the millennium. Then when the year 2000 came around and the world didn’t end, Rawkus dropped Big L’s posthumous album The Big Picture and Reflection Eternal’s debut Train of Thought. Eat your heart out, Kendall Roy. — ANGEL DIAZ Biggest Stars: Black Star, Pharoahe Monch, Mos Def, Talib Kweli, Reflection Eternal, Company Flow Hypnotize Minds Productions You can still hear Three 6 Mafia’s horrorcore influence in rap today. The group’s DNA is unmissable in A$AP Rocky’s music, as well as Travis Scott’s — and the label was even affiliated with Jelly Roll for a brief period when he was a rapper in the group SNO, alongside BPZ and Hypnotize Mind signee Lil Whyte, which released the 2011 album Year Round. Triple 6 was also the first rap group to win an Oscar, and became the first act to perform at the ceremony when it took home best original song back in 2006. And the impact doesn’t stop there, as the label was once home to influential rappers like La Chat, Gangsta Boo, Lord Infamous and Project Pat, who have all seen a resurgence in interest in recent years thanks to the Internet. Hypnotize Minds is easily the most notable label out of Memphis since Sun and Stax Records. — A.D. Biggest Stars: Three 6 Mafia, Project Pat, Gangsta Boo, Lord Infamous, La Chat Strange Music Inc. Strange Music’s independent impact was felt almost immediately after Tech N9ne and Travis O’Guin founded it in 2000. The label served as an oasis for indie artists who didn’t fit neatly into the mainstream regiments, and in turn championed their creative ambitions to a groundbreaking extent. Strange Music Inc. quickly rose to be the biggest independent rap label in history, with artists like Tech N9ne and ¡Mayday! leading the charge. The trailblazing label focused on touring, merchandise and direct-fan engagement, creating a company that endured because of its innovative approach to bonding with its supporters. Throw in the fact that the label blended rock and rap at a time when that was still seen as uncool, Strange Music Inc. is one of the most unique labels out there. — MACKENZIE CUMMINGS-GRADY Biggest Stars: Tech N9ne Tech N9ne, ¡Mayday!, Krizz Kaliko Collective Music Group (CMG) Image Credit: Frazer Harrison/Getty Images Though Yo Gotti carved out a fruitful career as a rap artist, cementing himself as a Memphis mainstay in the late 2000s and 2010s, it’s his executive run that may ultimately define his legacy. Under his leadership, CMG (Collective Music Group) blossomed into a powerhouse during the early 2020s, as he stacked the roster with heavy hitters like MoneyBagg Yo, 42 Dugg, EST Gee and Mozzy, flexing his ability to scout stars across regions. His biggest win came in 2022, when the CMG boss snatched up Memphis phenom GloRilla fresh off her rookie explosion, powered by the runaway anthem “F.N.F.,” a breakout Hot 100 hit that made her the label’s crown jewel. – CARL LAMARRE Biggest Stars: Yo Gotti, GloRilla, Moneybagg Yo, EST Gee, Blac Youngsta Quality Control Music Co-founded by Pierre “P” Thomas and Kevin “Coach K” Lee, Quality Control Music elevated the Migos to stardom in the mid-2010s, as Atlanta became the rap capital of the world and hip-hop’s centrifugal force. While the Migos were redefining trap and racking up Billboard Hot 100 hits, QC continued to expand its roster and introduce Lil Yachty, Lil Baby and the City Girls into the rap zeitgeist. P and Coach K also signed Cardi B to a management deal in 2018. Baby became one of the torchbearers leading rap into the 2020s and Scooter Braun’s HYBE America reached