Rod Wave Talks Mainstay Touring, ‘Sinners’ & Upcoming Album
After being forced to cancel his tour at the top of 2025 due to production and routing issues, Rod Wave is taking matters into his own hands with the launch of his Mainstay Touring company. Explore See latest videos, charts and news The Florida rapper-singer gave fans a first taste of the Introduction to the Redemption Experience with a sold-out hometown show taking over Tampa Bay’s Benchmark International Arena on Aug. 29. “I built this s—t up from zero, going from gymnasiums to arenas,” Rod Wave tells Billboard in the solitude of the arena’s artist lounge following his performance. “I can’t just put that in somebody’s hands who doesn’t even give a f—k about it.” With Rod Wave taking a more hands-on role in his touring, he’s planning to announce more shows for an extended North American run in December. “I’m taking it to another level because there’s gonna be so much other stuff I’m gonna add to it,” he adds. “It’s not just a money grab or a promoter paying me and I’m coming and doing the show. It’s really a way I connect with the fans and give them an experience.” Rod continues: “I feel the fewer people with their hands in the pot, the better the show it could be. It’s a better bang people get for their buck.” He could have a new album to perform the next time he takes the stage, as Wave’s Last Lap follow-up is about “85 percent” finished and he’s hoping for an October or November release. “Growth” is the first word out of his mouth when describing the album, which will be a far cry from the darker themes of his earlier work. Dive into Rod Wave detailing his touring company, the wild story behind him landing a song in Sinners, his upcoming album and that leaked Drake song. Why did you launch Mainstay Touring? I’m just taking over my touring business. My initial goal is to teach the artists how to tour, you know, I’m saying how to be more in control of a touring business. What even pushed me to want to be more hands-on with touring is just the fact that my last tour had to get taken down because of the routing. I’m saying putting it in people’s hands and promoters. I just wanted to be more in control. My destiny is my touring and my connection with the fans. Where do you see Mainstay Touring going in the next five to 10 years? I just see this bringing more of an experience back to shows, and an artist actually connecting with his fans on the concert level and painting a vivid picture. People stand out in the cold, stand in line for an hour and spend $200 a ticket in this f–ked up a— economy to come see an artist, but it’s so hard. If you go see other artists’ shows, their production is shitty. It’s not their fault, because they’re not in control, or they don’t have enough [of a] budget, which puts so many hands in the pot. In the next five to 10 [years], I just see myself turning my touring business into something more vivid, more extreme and taking it to another level. Every year, if I make more money, I put it back into the show. Do you want to continue to be hands-on, or is it more about hiring the right people to execute this vision? Initially, that is kind of like being more hands-on. I want to go get the best people to do that. For example, I want to get the best production manager and the best lighting company. There’s gonna be two or three different quotes — and I’m picking the best of the best to bring it to life, cutting no corners. With the tour coming up, you said you’re going to announce a bunch of dates in December. What else can you tell us about it? Tonight was just a glimpse of what I’m about to do. So that’s what I’m trying to do in December and forever, give fans a real experience. Whether it’s in the next five or 10 years from now, it’s gonna be the best show and better than the one they came to before. We’re gonna always tweak it and see what we messed up and get constructive criticism. [It’s about] making the best show possible with our budget, with whatever we’ve got. How does it feel to be a star that operates in the mainstream but not have to deal with a lot of the antics that other stars seemingly walk into? It’s way more organic. It’s way more sincere and passionate. A lot of these fans saw me from the very beginning, and they helped support me, so it feels great. I’m probably way more comfortable than another artist who is in this kind of position. I just kind of went and did it my own way. To quote Todd Moskowitz, I did it my own way. I just went with the flow. So I’m just way more comfortable. Whatever felt right, that’s what I did. I’m just smoothly going through with it, like I don’t ever set a time for album drop. How far into the new album are you and what can we expect from it? As far as the new album, I’m about 85 percent done with it. Growth. I feel like every album, as I grow older, is different. I paint a different picture, because I’m a different version of myself. Every album’s a different chapter. I feel like it’s all real life stuff. We all can agree that life goes up and down. So every year, what I basically do is I just talk about where life has taken me up to that point, and people connect with it. We’re all growing up together. People who listened to Ghetto Gospel all the way to SoulFly and Last Lap, these are the











