While BINI‘s first U.S. tour dates this summer already felt like a milestone for the Philippines’ biggest girl group, that proved to be only the start of a year filled with crucial crossover moments in music and beyond. Explore See latest videos, charts and news After the Biniverse World Tour hit major stops from Los Angeles and New York to Toronto, London and Dubai, the eight-piece act once again extended its global footprint by carving out a historic space for themselves on the American festival circuit, launching a complete beauty line and bringing a part of Filipino childhoods to the global-pop market. Earlier this week, BINI made history as the first Filipino group booked to perform at Coachella — a festival that still functions as a key industry tastemaker and signal of who to watch each year. The announcement follows their newest single “Shagidi” and the launch of BINI Cosmetics, a beauty line the group says was built from the inside out for their fans — affectionately known as Blooms — and arrives at a moment when Filipino culture is gaining new visibility on the global stage. Together, the moves read like proof of intent: BINI now reaches more than 16 million followers across social platforms and they’re using that reach to put Filipino music and aesthetics in new rooms. “When we were on the Zach Sang Show earlier this year, we said out loud that we dreamed of performing at Coachella and now it’s really happening,” the group says in an exclusive statement to Billboard following the news. “To see that manifestation come true is beyond surreal. Being part of the 2026 lineup isn’t just a milestone for BINI, it’s a moment for Filipino music and for everyone who has believed in us since the beginning. We can’t wait to bring our music and our culture to the desert stage.” BINI’s latest single, “Shagidi,” is another modern-musical translation of Filipino tradition. Playful and upbeat, the track takes its cue from a children’s game in the Philippines called “Shagidi Shapopo” and reframes it as a pop hit — not so dissimilar from ROSÉ and Bruno Mars‘ massive “APT.,” which turned a Korean drinking game into a hook-heavy Billboard Hot 100 hit. Both songs are accessible cultural touchstones meant to connect new audiences with the singers themselves, but also their backgrounds. A similarly personal ethos drove BINI Cosmetics. “Our beauty line is more than just colors; it’s our heart showing up,” the group adds. “We were involved in every step, choosing shades, designing packaging, even the naming of each product, because we wanted something that speaks to us and to every Bloom out there. We want people to feel seen, to feel confident doing their own thing, whether you wear makeup every day or just sometimes. It’s for everyone, no filters, no limitations.” Below, members Jhoanna, Aiah, Gwen, Colet, Stacey, Maloi, Mikha, and Sheena walk us through late-night palette debates, as well as the pressure, joys and creative process behind their first U.S. concerts, and how these milestones fit into a larger plan to bring the Philippines’ pop sound — and Filipino creatives — to new stages around the world. How did you feel about your first-ever U.S. show being in New York City? Sheena: Of course we felt so blessed, so grateful, and so proud with our first stop in the U.S. in New York because, honestly, this whole world tour and especially here in North America, was really us taking a risk. We know ourselves that we don’t have that many Blooms here compared to our families in the Philippines. But we have a saying that even if we’re performing in front of a thousand Blooms, hundreds or even just one Bloom, we will always give our best and show and excellence because that’s the show that our Blooms deserve. It’s interesting that you call it a risk given the big crowd you had at the Theater at MSG. What were your concerns? Aiah: When we learned about the venues, the capacity of each arena, we told our management, “Can we really feel this? Are you sure?” Or even just half of them, we were very doubtful. But like we said, we thought, “Let’s just take the risk,” you know? And perform for our Blooms. Jhoanna: And having a sold-out concert, that’s just a bonus for us. Getting to see your concert showed me how important live vocals are to your show. Many times, you’re all singing the choruses, you get to show off some Christina Aguilera ad-libs moments. Why is the vocal aspect important to a BINI show? Maloi: I think that is what we trained for. Like we trained for almost — how many years? — two years. And we are still training now. So, I think it’s very important for us to show what we can really do. Seeing people appreciate what we can do or what we have is so nice to see: to see their comments and even their constructive criticisms for us to be better performers. For me, I enjoy it more if I sing live and if I do make a mistake live, I think that’s the beauty of it — the rawness of our voices. You can hear the beats, the voice cracks and everything. It makes you feel more like, “I’m here and this is life.” Stacey: Most of the time and most of the performances, we’ll have issues with the technical [aspects], with the sound, our in-ears, our microphones; but we are grateful for the sound engineers because they can fix everything fast. Aiah: Every show is unpredictable and you won’t always get to have a perfect one. So, sometimes it really is a trial and error because we go to different stages, we have to rehearse it in ways to make sure it’s all good and we’re ready just in case things aren’t working. But when you perform, sometimes, even if you have rehearsed for it, anything
